Run your whole coaching practice in one place.

Clients, Offers, Sessions and progress, with an AI assistant that drafts, cites its sources and never sends anything without you. Built for independent life, career and executive coaches.

Create your account

Bring existing Clients in minutes

Add context and current Goals with Quick Add. No need to backfill old Sessions.

Your methodology, not ours

Build Frameworks, stages and measures your way, or run a simple Engagement with none at all.

Private by default

Notes and recordings stay coach-only until you choose to share.

Two ways to start

I already have Clients

Add each Client with a short context summary, an active Goal and their next Session. Record how many Sessions you have already delivered and keep coaching from there.

I am starting my practice

Set up your first Offer, send a Proposal and Agreement, take payment and onboard your first paying Client without assembling five tools.

Everything a paid Engagement needs

Clients

Every Client from first contact onward, with status, private context, files and history in one place.

Offers, Proposals and Agreements

Sell what you offer, send versioned Proposals and issue the Agreement as a PDF to sign and return.

Invoices and Payments

Clients pay you through your own Stripe account. PracticeLoom takes no commission.

Scheduling

Availability, booking and two-way Google Calendar sync, with Zoom or Google Meet links or in-person Sessions.

Sessions and notes

Prepare with history, Goals and open Actions; keep notes, upload or import Zoom recordings.

Frameworks and Programs

Use GROW, SMART, Wheel of Life or your own stages. Optional, never required.

Goals, Actions and progress

Track Goals with criteria your Client agrees to, Actions with owners and due dates, and Measurements over time.

Client portal

Your Client sees what you agreed, updates their Actions, sends check-ins and downloads shared documents.

Final review

Close an Engagement with an honest review of each Goal and a report you approve before it is shared.

AI that assists you, never coaches your Client

PracticeLoom drafts Session summaries, preparation notes and progress reports from your notes and transcripts, with links to the sources it used. Every AI draft waits for your review: nothing reaches a Client until you approve the exact content. AI does not diagnose, decide outcomes or talk to your Clients.

Plans for solo coaches

Every plan includes the full coaching workflow. Plans differ only in how many active Clients you coach. Your plan is billed separately from the payments your Clients make to you.